As devolution continues to take root, the Kenyan Tourism Board launched the Miss Tourism Kenya pageant in every county. So far, over 25 counties have run the competition and their finalists have been announced.
West Pokot held its Miss Tourism beauty contest which saw Miss Sarah Pkyach, a Biostatistics and Actuarial Science student and the current Miss JKUAT, crowned the new Miss Tourism West Pokot in a colourful event held at Mtelo Hall, Kapenguria.
Miss Pkyach emerged the winner in a contest that attracted more than 20 contestants during the auditions.
While meeting the finalists at his office and the governor’s residence, Governor Prof. John Lonyangapuo asserted that indeed West Pokot is a county of hidden treasures.
He said that the Miss Tourism beauty pageant will play a crucial role in preserving the county’s rich heritage.
“These finalists here are the face of our county and we need to put it out there. We’re not the same again. The giant has woken up.” Said the governor.
He added that the county is in the process of building a mega cultural centre which will house the county’s heritage.
11 of the contestants who proceeded from the auditions went for a one week boot camp. During the boot camp, the finalists underwent training in catwalk, leadership, public speaking, personal branding, marketing, entrepreneurship, agro tourism among other.
Miss Pkyach said that she will use her new platform to market the county to the rest of the nation.
“We have a beautiful county. The rest of Kenya and the world at large need to experience this beauty. Everything that we have experienced here goes beyond catwalk.” Said the new Miss Tourism.
CEC Emily Chepoghisyo said that the event marked a very important step towards marketing the county.
“We have made considerable progress in the efforts to shine a light on our county. I urge all the youths today to exploit their talents to the fullest,” asserted Ms. Chepoghisyo.
Her sentiments were shared by Ms. Maimuna Chepng’etich- Director, Tourism who expressed the need to offer enough support and provide platforms for the youth to pursue their dreams.
Miss Pkyach will proceed to the Miss Tourism Kenya finals which is a hotly contested affair that see women embrace every opportunity presented to them as they battle to be recognized as the ‘Runway Queens’ a title that comes with both money and brand endorsements.
The finals will be held at Safari Park, Nairobi.